Tony Stewart Inks $15.5M Netflix Deal for Eldora Speedway Dirt Racing Film
Netflix has greenlit a high-octane racing project with NASCAR Hall of Famer Tony Stewart at the wheel. In a groundbreaking $15.5 million deal, Stewart will produce a feature-length film centered on the legendary Eldora Speedway—a dirt racing mecca he has owned since 2004. Unlike a traditional documentary, the project promises a cinematic, adrenaline-fueled tribute to the gritty heart of grassroots motorsports.
Set to debut in 2026, the film will blend unseen archival footage, dramatized recreations, and exclusive interviews with racing legends to bring Eldora’s rich history to life. Stewart says the goal is not only to honor the track but also to highlight the dirt racing culture that shaped a generation of drivers and fans. “This isn’t just a film—it’s a roar from the red clay,” Stewart said in a statement.
Eldora Speedway, located in Rossburg, Ohio, has long been considered the crown jewel of dirt track racing. Known for hosting marquee events like the Kings Royal and the Dirt Late Model Dream, Eldora has been a proving ground for racing icons across multiple disciplines. Stewart’s film will explore these iconic races and the larger-than-life personalities behind them.
The film will also chronicle the intense rivalries and underdog stories that defined the dirt scene. Netflix executives have hinted at appearances from legendary figures such as Steve Kinser, Donny Schatz, and even current NASCAR stars who got their start on dirt. The production team is expected to have full access to Eldora’s archives, as well as Stewart’s personal racing footage.
“Eldora isn’t just a track—it’s where dreams get made, and where legends leave everything on the line,” said Stewart. “We’re going to show the world the blood, sweat, and dirt it takes to make it on this surface. If you love racing, you’re going to love this.”
The announcement marks one of the largest motorsports-related content deals in streaming history. Netflix has recently expanded its motorsports lineup following the global success of “Formula 1: Drive to Survive.” Stewart’s project is expected to follow a similarly gripping storytelling approach but rooted in the dirt and diesel of American short-track tradition.
As production ramps up this summer, fans and racing purists alike are eagerly awaiting more details, including the title and cast. Whether you’re a longtime dirt track diehard or a curious newcomer, Stewart’s Eldora Speedway film is set to deliver raw horsepower, history, and heart like never before seen on screen.
