How many times?– CEO shows strong backing for manager, throws support behind his West Brom ally…..

The club’s CEO has issued a robust defence of the manager, insisting there is no question over his position and urging critics to show patience.

 

Speaking after fresh scrutiny around results and performances, the CEO cut a frustrated tone as he repeated his faith in the head coach. “How many times do we have to say it?” he said, stressing that the board remains fully behind the manager and his long-term vision for the club.

 

He pointed to progress behind the scenes, highlighting improvements in standards, recruitment strategy and the connection with supporters, even if results have yet to fully reflect that work. According to the CEO, the current project was never about short-term fixes, but about building something sustainable.

 

The backing also carries a personal edge, with the CEO reaffirming his trust in the manager, a long-time ally from his West Brom days. He described their working relationship as open and aligned, adding that shared experiences have helped them navigate pressure moments together.

 

While acknowledging the frustrations of fans, the CEO urged unity, warning that constant speculation helps no one. “We’re all pulling in the same direction,” he said. “The manager has our confidence, and we believe sticking together is the best way forward.”

 

The message was clear: despite the noise, the club’s leadership is standing firm, and the manager remains central to the plan.

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